|
What is a sandwich
labelling system? A sandwich labelling system
is more than a plan and it’s more than a single label printer or machine. It
is a total outlook on the process of printing quality labels for your
sandwich products that starts with
design and ends with happy buyers. Let’s look at some aspects of a truly
comprehensive sandwich labelling system.
Product Assessment
Product assessment is an integral part of a working
sandwich labelling system. This involves determining what you are
actually selling, and the labelling requirements you will have for the
product. This involves understanding and noting
compliance regulation
and other labelling
standards.
Design
Design relates to the planning of the
labels themselves. This aspect of a sandwich
labelling system tries to combine providing all required information
with an aesthetic sensibility designed to increase sales and to aid in
branding efforts.
Label Manufacturing
A sandwich labelling system then moves on to the
actual manufacturing of the labels.
This can be done in house or may be outsourced, depending upon one’s
particular needs. The label manufacturing process is a critical step in the
system and often requires a great deal of attention.
Label Application
Application can be done by hand or by using a machine. In some cases, label
printing and application are actually combined using multi-function devices.
The exact nature of this step of the sandwich
labelling system will vary based upon the company under consideration.
Quality Control
Quality control wraps up the sandwich labelling
system. It involves making sure that the originally conceived and
designed plan is correctly and accurately placed on every sandwich. Quality
control observations are used to improve the system as it operates.
This rough outline of an effective sandwich
labelling system illustrates the importance of looking at labelling
needs as something more than “we have to get a sticker printed.” It’s a
multi-step process that involves a variety of considerations.
|
|