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SANDWICH
LABELLING SYSTEM CONSIDERATIONS
If you are planning to implement a new
sandwich labelling system, there will be a
series of factors to address. These include
compliance considerations,
design considerations, quality issues and cost concerns. Let’s look at each
of these four areas:
Compliance
Considerations
You will need to make sure your sandwich labelling
system comports with all
rules and regulations
governing the labelling of food in your area. These requirements will vary
based upon the jurisdiction, but in order to operate effectively and
legally, you will need to make
sure you are in full compliance.
Design Considerations
In many cases, the labels on your
sandwiches are your only opportunity for on-product marketing with the
exception of the food itself. Thus, it makes sense to hire a quality
designer to produce an attractive label
that will help in marketing and branding efforts. Relying on a poorly
designed label as part of your sandwich labelling
system is akin to leaving money on the table. Take
advantage of the opportunities offered by attractive
labelling.
Quality Issues
Your sandwich labelling system should insure
uniformity and quality application of all labels. Poorly attached labelling
can lead to returns, reduce sales due to unattractiveness and lead to
re-labelling inefficiencies. Make sure your strategy will produce
consistently high quality labelling.
Cost Concerns
Although labelling is essential, one cannot allow the cost of a
sandwich labelling system to exceed the
potential profits quality labelling can produce. You don’t want to
compromise quality, but you will also want to avoid excessive expenses when
designing your system.
By considering compliance,
design, quality and costs, you can devise a
sandwich labelling system that will perform to
your expectations and that will allow you to operate your business more
effectively and profitably.
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